Our client, a well-known manufacturer of concrete technologies, is looking for an energetic strategist to champion marketing campaigns across multiple channels. In this seat, you’ll utilize unique marketing techniques while providing a consistent brand voice to ensure each channel delivers top level products and service to customers.
Your Mission:
- Create and drive marketing programs to meet strategic growth objectives resulting in increased sales among customers and end-users
- Execute marketing plans that include company social media platforms, website, digital and print
- Work cross functionally with internal teams to coordinate branded advertising campaigns
- Track performance of marketing campaigns and online activities
- Conduct market research including seeking voice of customer and customer needs through regular customer contact
- Work closely with sales to customize programs to meet customer needs and satisfaction
- Assist in the development of marketing plans for new product releases, promotions, merchandising, digital marketing, events/trade shows & digital training
- Understand compliance with branding graphic, trademark and communication guidance
- Analyze and interpret sales, customer, and consumer data to improve effectiveness of programs
- Track and stay within approved budget
Job Qualifications:
- Bachelor’s Degree in Marketing or related field
- 0-2+ years experience in marketing
- Ability to work with various channels and VOC
- Excellent communication skills, both written and verbal
- Strong attention to detail
- Microsoft Office savvy (Word, Powerpoint, Excel)
