Our client, an established global construction OEM, is looking for an experienced and well rounded Marketing Manager. In this seat, you’ll execute and manage marketing plans and promotional materials for a full line of heavy equipment at the OEM and dealership level. Utilize your proven experience launching products and creating innovative strategies to increase brand & dealership awareness, spread the word about new products or features, and drive revenue growth.

Your Mission:

  • Successfully launch new products by utilizing VOC data, field testing, machine advantages, and marketing plan execution & monitoring
  • Directly manage several marketing communications and product promotional efforts
  • Manage and provide direction to external agencies where appropriate
  • Work cross functionally with product team to manage VOC data
  • Review and approve media and public relations materials
  • Develop plans & materials to support dealer/distributor marketing efforts while ensuring branding compliance
  • Assist with dealer on-boarding and training
  • Conduct market share analysis & market research projects
  • Report on marketing KPIs and metrics
  • Support the company’s presence at industry trade shows through equipment selection, innovative marketing strategies, and as a face of the product line

A Few Qualifications:

  • Bachelor’s degree
  • 7+ years of relevant experience
  • Demonstrated ability to interact and influence decisions at all levels of an organization
  • Proven experience in a related industry working within a dealer/distributor model
  • Successful history positioning and launching new products
  • Skilled at strategic development, tactical execution, gap management and process mapping
  • Excellent verbal and written communication skills 
  • Travel up to 50%

 

Apply Now!

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Green Mountain Lion Corp
#256
34 Blair Park Road Ste. 104
Williston, VT 05495

Phone: +1 802 448 8250

Email: info@grnvt.com