Our client, a global construction OEM, is looking for a visionary to develop and manage the product roadmap for their road construction equipment in the North American market. In this seat, you’ll define the vision of the product while working cross-functionally to handle everything from collecting & analyzing market data to prototype testing with engineering to product training down to the dealer level. An important aspect of this hands-on role will be developing and managing the process for new product introduction.
Your Mission:
- Deeply research and understand the North American road construction equipment market
- Develop and manage the New Product Introduction (NPI) process
- Create and supply appropriate requirement documents that include priorities and justifications
- Propose budgets, generate sales tools, set product pricing, and develop messaging with the ultimate goal of meeting company revenue & profit goals
- Stay abreast of market patterns and changes, and forecast future opportunities
- Propose suggestions to senior leadership to add to, remove from and/or make adjustments to the current product line
- Leverage data, face-to-face time with dealers and customers, and background expertise to make educated decisions
- Work closely with engineering and manufacturing teams to meet customer expectations and revenue goals
- As an expert in the competition, assist marketing personnel with the development of technical documentation and marketing content
- Train sales and product support teams as new products are approaching release dates
- Seek to continuously improve products, processes and procedures
- Regularly report on project progress to senior leadership
- Attend industry trade shows and periodically visit dealers and customers
A Few Qualifiers:
- Bachelor’s degree in business, engineering, marketing or similar discipline
- 10 years of related experience in Product Management or Product Marketing
- Process-driven with demonstrated success in launching products
- Proven experience influencing & leading cross-functional teams
- Analytical approach to problem-solving
- Experience with road construction machinery preferred
- Superior written and verbal communication skills
