A global crane manufacturer is looking for a technically minded strategist to create a product and marketing roadmap for their all-terrain crane portfolio. In this seat, you’ll handle everything that drives product planning & marketing from collecting VOC to prototype testing and product training once the machine is launched.

Your Mission

  • Deeply research and understand the North American AT crane market
  • Fully create and outline the product strategy including target markets, business cases, value propositions, and all necessary requirement documents
  • Ensure product pricing is in line with company revenue and profit goals
  • Stay abreast of market patterns and changes, and forecast future opportunities
  • Propose suggestions to senior leadership to add to, remove from and/or make adjustments to the current crane product line
  • Leverage data, face-to-face time with dealers and customers and background expertise to make educated decisions
  • Act as a project manager through the product design and development processes, working very closely with engineers and manufacturing teams
  • Assist marketing personnel with the development of technical documentation and marketing content
  • Train sales and product support teams as new products are approaching release dates
  • Seek to continuously improve products, processes, and procedures
  • Regularly report on project progress to senior leadership
  • Attend industry tradeshows and frequently visit dealerships across North America


A Few Qualifiers

  • Bachelor’s degree in business, marketing, or similar discipline
  • 10+ years of relevant experience
  • High expertise with crane products
  • Demonstrated leadership ability in a technical design environment
  • Superior written and verbal communication skills

Apply Now!

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Send us a question or arrange a time to talk about your future. We typically respond within one business day.

Green Mountain Lion Corp
34 Blair Park Road Ste. 104
Williston, VT 05495

Phone: +1 802 448 8250

Email: info@grnvt.com