A global construction equipment manufacturer is looking for a Product Specialist to join their team focused on road machinery. Leverage your passion for road construction equipment and an analytical mindset with your strong mechanical aptitude to increase product market share. Utilizing your high level of market awareness and product expertise, you’ll work to ensure superior product knowledge and establish a competitive advantage across all levels from internal sales teams to dealers and end-users.
Your Mission:
- Develop product-specific training programs to best support dealers and end-users including sales training, operator training, and service training
- Lead training sessions at company headquarters, dealers, and job sites
- Deeply research and understand road machinery in the North American market
- Stay abreast of market patterns and changes, and forecast future opportunities
- Utilize research data to build business cases, support development changes, and help influence areas of short term & long-range product improvement
- Analyze VOC to support product changes and help influence areas of improvement
- Effectively share information with the sales, marketing, warranty, engineering, and manufacturing departments
- Utilize product expertise to best support product management and serve as spokesperson at various events including trade shows, seminars and group meetings
- Assist in the development of marketing plans, product specifications, and product features for business plans
- Promote products in established markets
- Attend & actively participate in industry trade shows and events
Job Qualifications:
- 5+ years relevant experience
- Strong knowledge of road construction equipment and a high mechanical aptitude
- Excellent communication skills, both written and verbal
- Strong attention to detail
- Overnight travel up to 75%