Our client, an established heavy equipment dealership, is seeking a Business Development Specialist to create new revenue opportunities through focused outbound prospecting and account development.
This is a dedicated inside business development role, not an inbound customer service or call-handling position. The company already has a team responsible for incoming customer requests. This individual will concentrate on reaching new prospects, reactivating dormant accounts, identifying unmet equipment needs, and building a qualified pipeline across equipment sales, rentals, parts, service, and related support offerings.
Working primarily by phone, email, CRM, and other digital channels, you will initiate conversations with contractors, municipalities, fleet operators, and other equipment users throughout the assigned market. Success will come from maintaining disciplined outbound activity, uncovering revenue potential, qualifying opportunities effectively, and advancing viable leads to the appropriate sales representative for continued development and closing.
Your Mission
- Generate new revenue opportunities through consistent outbound phone, email, and digital prospecting
- Identify and engage contractors, municipalities, fleet operators, and other prospective equipment customers
- Research target accounts and connect with the appropriate owners, managers, and purchasing decision-makers
- Reengage dormant and underdeveloped accounts to uncover new sales, rental, parts, and service opportunities
- Qualify prospects by understanding their operations, equipment needs, timing, purchasing process, and business potential
- Build and maintain a healthy pipeline of qualified opportunities across the dealership’s full range of solutions
- Introduce prospective customers to relevant equipment, rental, service, parts, and support capabilities
- Advance early-stage opportunities through consistent follow-up and thoughtful relationship development
- Coordinate qualified leads with outside sales representatives and provide clear background, needs, and next-step information
- Maintain ownership of developing prospects until they are ready for a productive sales handoff
- Use CRM data, market information, referrals, manufacturer resources, and other channels to identify new targets
- Accurately document outreach, conversations, lead status, follow-up activity, and opportunity value within the CRM
- Track prospecting results, pipeline movement, and revenue potential to support sales planning and forecasting
- Share customer feedback, competitor activity, and emerging market opportunities with sales leadership
- Maintain current knowledge of the company’s equipment, rental, parts, service, and customer support offerings
A Few Qualifications
- 3-5 years of business development, prospecting, inside sales, or account development experience
- Experience in heavy equipment, construction, equipment rental, industrial products, or a related market
- Proven ability to generate leads, open new accounts, qualify opportunities, and build a revenue pipeline
- Strong phone and written communication skills with confidence initiating cold and warm outreach
- Proficiency with CRM systems and standard Microsoft Office applications
- Self-motivated, goal-oriented, and comfortable being measured against activity, pipeline, and revenue targets
Apply using the link below or feel free to reach out directly to Amanda Thibault
